Does VW really think...

"davesaddiction @ opposite-lock.com" (davesaddiction) 07/03/2018 at 14:55 • Filed to: None

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...that customizable mood lighting is going to help them to sell cars to the youths?

KingT- 60% of the time, it works every time > davesaddiction @ opposite-lock.com 07/03/2018 at 15:02

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Betta

Getta

Jetta

it’s catchy right? trendy urban millennials are gonna flock to this shit amirite?

winterlegacy, here 'till the end > davesaddiction @ opposite-lock.com 07/03/2018 at 15:04

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Here’s my mood lighting choice: None.

I appreciate having a little color matched lighting when I want to see things, such as my cupholders at night, or looking into a footwell to see what the pedal is snagged on, or seeing where the barrel plug is at night... but really I don’t need anything other than that.

Just let me dim my dash as dark as I want to go. I don’t need a thousand bright lights in my car. All I need lit are my important gauges and the road in front of me.

Svend > davesaddiction @ opposite-lock.com 07/03/2018 at 15:06

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Well the first time I came across customisable mood (ambie nce) lighting was on a Mini Cooper with Chilli Pack about ten years ago.

It had two LEDs on the roof either side of the rear view mirror and one up-light on each B pillar.

davesaddiction @ opposite-lock.com > KingT- 60% of the time, it works every time 07/03/2018 at 15:08

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I like cars: Jim Spanfeller is one ugly motherfucker > davesaddiction @ opposite-lock.com 07/03/2018 at 15:09

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Youth here. My ‘96 Golf has mood lighting that turns on with the headlights- it’s a red glow in the footwells. Hate it. It’s stupid and I can’t turn it off. VW should make a car that’s, I dunno, fun to drive?

jimz > davesaddiction @ opposite-lock.com 07/03/2018 at 15:11

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probably not, but most of the competition has it by now so they pretty much have to...

Akio Ohtori - RIP Oppo > davesaddiction @ opposite-lock.com 07/03/2018 at 15:11

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Yes. Yes they do.

hashtagbrands

RamblinRover Luxury-Yacht > davesaddiction @ opposite-lock.com 07/03/2018 at 15:11

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Of course, I have a younger brother who put mood lights in his Astro when he was like 23, but also being an EE he put a set of control pots for them on the seat, so I don’t really know anything.

Spanfeller is a twat > davesaddiction @ opposite-lock.com 07/03/2018 at 15:17

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Of course it will! Do you not know of the very successful phone case industry?

davesaddiction @ opposite-lock.com > winterlegacy, here 'till the end 07/03/2018 at 15:18

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Storytime: I’m very much like you, or I used to be, anyway. Then, 10+ years ago, I got LASIK done for my nearsightedness. I still have 20/15 vision today and would do it again in a heartbeat, but have had to deal with larger halos when driving at night, especially when tired or when my eyes are dry. At one point several years ago, it got to the point where I really needed to do something about it to feel safe driving when it was dark out. I talked to my eye doctor, no real solution there, so I started doing lots of reading. I found others with similar issues and happened upon a very interesting solution: more light in the cabin actually makes these halos smaller. With nearly no light in the cabin, your irises expand to maximize your pupil size, and this has a direct bearing on the size of the halos. I’ve found that, when driving at night and having issues with halos, if I turn on the map light and dial up the brightness on the dash, the halos almost immediately shrink to a much more acceptable size.

davesaddiction @ opposite-lock.com > Svend 07/03/2018 at 15:26

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#Q uirky

Svend > davesaddiction @ opposite-lock.com 07/03/2018 at 15:29

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It was sort of nice but meh really.

winterlegacy, here 'till the end > davesaddiction @ opposite-lock.com 07/03/2018 at 15:29

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I used to drive at night quite often. Eventually my eyes naturally calibrated themselves to withstand getting blinded by a brodozer or brand new Escalade a bit better, but I could get away with using a dimmed dash (I generally run about 50%, which is a comfortable setting in most situations.)

BrianGriffin thinks “reliable” is just a state of mind > davesaddiction @ opposite-lock.com 07/03/2018 at 15:32

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I actually think it’s kinda fun. Most cars now are cheap appliances - you need to differentiate and make your product “fun” - quick customization is what will be needed. The next evolution is customizable dash clusters in cheap cars. 

and 100 more > davesaddiction @ opposite-lock.com 07/03/2018 at 15:37

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Wow, good to know! Not getting lasik anytime soon, but still, good info to have!

Rainbow > davesaddiction @ opposite-lock.com 07/03/2018 at 15:38

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I don’t get mood lighting. Like I’m supposed to change it based on how I feel or want to feel? I’d just keep it pink all the time.

davesaddiction @ opposite-lock.com > BrianGriffin thinks “reliable” is just a state of mind 07/03/2018 at 15:39

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I mean, it’s kind of a “why not” feature, that’s fine, but using it as the foundation of your ad campaign?

fintail > davesaddiction @ opposite-lock.com 07/03/2018 at 15:49

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MB has been doing this for some time, and nothing says youth* like MB

*youth = younger than Methuselah

FSI > davesaddiction @ opposite-lock.com 07/03/2018 at 15:51

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With 95% of Oppo? No. With 95% of the general public? Probably yes.

A dude in my town   got more   compliments on the puddle lights and interior led lights than the   expensive wrap on his E90. 

davesaddiction @ opposite-lock.com > FSI 07/03/2018 at 16:01

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Please tell me he didn’t have the lame BMW logo puddle lights...

davesaddiction @ opposite-lock.com > fintail 07/03/2018 at 16:02

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sew fahncy

FSI > davesaddiction @ opposite-lock.com 07/03/2018 at 16:04

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 yep he did

davesaddiction @ opposite-lock.com > FSI 07/03/2018 at 16:06

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[puke]

BoxerFanatic, troublesome iconoclast. > davesaddiction @ opposite-lock.com 07/03/2018 at 16:14

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The thing is... ambient lighting is a cool gimmick... but it isn’t enough on it’s own.

It should be in combination with a new movement in automotive interior design... that happens to incorporate multicolor, variable mood lighting.

A single detail does not a new aesthetic make.

New-think. Not the same thing over and over again... Plenty of sameness in most automotive design lately, inside and out.

BoxerFanatic, troublesome iconoclast. > Svend 07/03/2018 at 17:17

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Roof console... see, and raise...

McLaren Senna. Full on Race Car, and yes, that is the engine start and stop button, on the ROOF console. And I want to say that the silver levers are the overhead door releases... and the window switches are up there, too.

Seat-mounted transmission console.

Arguably the spartan interior is more beautiful and innovative than the exterior.

I hope that interior becomes an option on revisions of the 720S... maybe the transparent door cards, too...

Maybe the minimalist interior is  an idea for VW’s XL1 Mark 2... the search for more sales...

gmctavish needs more space > davesaddiction @ opposite-lock.com 07/03/2018 at 18:29

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Whoaaa I really need to try that. I have awful halos driving at night, especially in the rain. It’s only been getting worse with the increasing average height of vehicles on the road, and all the awful super bright headlights.  I wear contacts, -5.50 in both eyes, and my optometrist basically said “yeah that’s just how it goes when you’re really nearsighted”

I’ve totally gotta try fiddling with my interior lights.

Eric @ opposite-lock.com > davesaddiction @ opposite-lock.com 07/03/2018 at 21:18

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My Ford has this and it is a few years old. I think they’ve been doing it for a while.

Tapas > davesaddiction @ opposite-lock.com 07/04/2018 at 08:27

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I wonder how the marketing department pitched this to get the commercial approved.

Theyoooth......*dramatic pause*....love laiiiits!

And we want to sell just that in a 3 minute commercial.

*Uproarious executive applause *

davesaddiction @ opposite-lock.com > Eric @ opposite-lock.com 07/09/2018 at 08:54

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It’s not that they have the feature, it’s that they’re making such a big deal about it in these commercials.

davesaddiction @ opposite-lock.com > gmctavish needs more space 07/09/2018 at 08:55

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Hope it helps you! 

CalzoneGolem > davesaddiction @ opposite-lock.com 07/09/2018 at 09:16

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Awesome man I gotta try this out!

davesaddiction @ opposite-lock.com > CalzoneGolem 07/09/2018 at 09:26

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Hope it helps!